Journey to Successful Growth
Pinnacle knows that the key to long term shareholder returns is smart, sustainable growth. That growth is a journey, starting with excited associates who provide unmatched service to engage clients, which leads to the profitability that ultimately enriches our shareholders.
Our growth starts at the very beginning, with hiring of the very best financial services professionals in each market we serve. To fulfill our promise of providing distinctive service and effective advice to all clients, we have to attract happy, successful people.
We then create an environment where they can do their best work. Associates must be so energized that they can’t wait to get to the office every morning and pass that excitement on to their clients. Building the top workplace culture in the industry serves as a magnet to draw the best associates to our firm.
Pinnacle’s culture is defined by ownership and engagement.
All associates think and act like owners because they are: they all receive restricted shares of stock on their first day and again annually after that. They are also all personally invested in the firm’s performance because they receive cash incentives when the company meets annual goals.
That’s unheard of in the financial industry: 100 percent of non-commissioned associates take part in the cash incentive program based entirely on meeting firm-wide financial targets designed for long-term growth. That means lenders and credit advisors have personal interest in revenues and credit quality. It means back-office support and client-facing associates are motivated to process transactions with speed and accuracy. It means every associate — all 2,200 — are pulling in the same direction.
Incentives and compensation are great perks, but associates must also love the work they do. That’s why engagement is also central to our culture. It takes shape every day in big and small ways, from CEO-led orientation sessions to spontaneous rewards and thank you notes for a job well done.
Throughout the year, associates find ways to connect with each other to celebrate their work or just have fun. Each market hosts events like a family night at the baseball game, a spring picnic or a party to celebrate a new award or strong team effort.
Our associate wellness program also motivates everyone to get active and make healthy choices. In 2017, 43 percent of associates who took part in the wellness screening maintained or improved their overall scores.
When we founded the company in 2000, we chose culture as our weapon of choice in the fight against the Goliaths of big banking. It’s worked, driving outsized growth by attracting and retaining the very best professionals in our markets who can deliver distinctive service to clients and produce the returns our shareholders want.